Effective SEO Starts With Choosing The Right Domain Name

July 22nd, 2008 by Bruce Hoover


by Bruce Hoover

Would a novel work without a good cover? Similarly, a website without a good domain name is worthless. The power of a good domain has influence far beyond what you could imagine. But, don’t think if you put all your creativity into your domain name, you will get a great one. So what could be the key to finding good domain ante easily and without putting in too much effort? You have to check whether the domain name is good for the search engines, because they pick certain keywords to index the domain names, and hence the websites. Make your keyword sound compelling and make it oriented for the search engines too. Read this article to understand how both these can be achieved.

Start by researching for a search engine optimized keyword that can be a part of your domain name. A keyword analyzer is the tool that can help you do this. You will able to find such tools by searching on popular Internet engines. Think of a sample keyword that tells about what your site is and enter it into the tool. The analyzer tool will display several options for this sample keyword. Choose those keywords from this list that describe more about what your website is about. You’re site is better search engine optimized if you use a long tail keyword because there will be fewer webmasters who will choose them. Now, you can begin thinking about your real domain name.

A lot of the domain name companies on the Internet will let you know if a particular name is available. If not obtainable, you will at least get some recommendations. Put in your keyword first; this will help you make better use of this tool. If at all the keyword is not available for use as the domain name, you will be given other suggestions. Think favorably about the domain names that have the keyword and end with .com. In case this is not present, think creatively. By putting in filler words in the domain name, you may be able to find an available option that still keeps your keyword.

Most people use ‘a’, ‘an’ and ‘the’ for such filtering purposes in their domain names. Search engines will overlook such words. Therefore, your domain name gets optimized and also remains better in the visitors’ memories. Use numbers at the end of the phrase. Any number like 80 or anything else will do. If you get everything but the .com, this is what you must do.

You may opt for an extension other than .com, especially in the cause of very popular keywords. Other workable solutions are .biz, .net and .org. One more tactic is to use country or state specific extensions. This works if international or local marketing makes no difference to you. You can well understand that it is much wiser to be on the first page in the Indian Google than to be on the 86th page in the American Google! It is not complicated to have a domain name that serves well for your visitors as well as for the search engines.

Conclusion

The keyword tool will influence 90% of the success of your domain name; the rest will depend on how innovative and creative you are. If nothing else helps you, the extensions surely will.

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One Response to “Effective SEO Starts With Choosing The Right Domain Name”

  1. Comment by Today on Domain Names « Pubdomains - Domain Registration * Web Hosting * SSL Certificates

    [...] Effective SEO Starts With Choosing The Right Domain Name By Bruce Hoover Similarly, a website without a good domain name is worthless. The power of a good domain has influence far beyond what you could imagine. But, don’t think if you put all your creativity into your domain name, you will get a great one. … Deviations From the Mean – http://www.author-article-directory.com/ [...]