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Backpacking and hiking are two of the most thrilling choices in outdoor activities. These sports are being chosen by more and more people every year as a means of relaxation and physical fitness. Even families are getting in to the backpacking and hiking action. But, for the newer backpacking or hiking person, there are a few items that are required to stay safe and secure while backpacking.

Protect yourself from the sun. When backpacking or hiking the sun is your deadliest force. From the skin to the eyes, the sun can wreak havoc on the body from every angle. Sunscreen with an SPF of at least 30 should be used by every person in the backpacking or hiking team. The sunscreen should also be waterproof to fight off that sweat from the sun. The eyes too need to be protected and a pair or two of sunglasses is the perfect way to add that extra bit of protection.

Safety is a priority. Being safe is essential for any backpacking or hiking trip. Safety can be covered in many ways, but one that is often forgotten is the aspect of getting separated from the group. When a backpacking or hiking team member gets lost, a whistle can help. If backpacking and hiking in the winter, make sure to include a whistle that is made of plastic and that does not contain a “pea” that may freeze inside the whistle.

1. Headline: On the average, 5x more people read the headline as the body copy. If people like the Headline they will continue to read the body copy. The Headline is what pulls them in. The headline should be simple and clearly state a benefit.

2. News and headlines: People read consumer magazines and newspapers to get news. If you have genuine news such as product updates or new innovations by all means put it in the headline.

3. How many words in a headline? In headline tests conducted with cooperation from a big department store, it was found that headlines of 10 words or longer sold more goods than short headlines. In terms of recall, headlines between 8-and-10 words are most effective. In mail order advertising, headlines between 6-and-12 words get the must coupon returns. On the average, long headlines sell more merchandise than short ones

4. Speak to Your Prospects: When a specific group consumes your product; Flag them in your headline – mothers, bald people, business owners?

5. Buyers Will Read Long Copy: Readership falls off rapidly up to 50 words, but drops very little between 50 and 500 words. Potential buyers will read longer into an ad. Peak their interest with the headline, and then sell them in the copy.

6. Before and After Ads: Before and after advertisements get better than average readership. The contrast seems to work well. Consumers tend to comprehend them well.