Merchants: Learn How to Reduce Fraud
Everyone in the telephone order, mail order, or e-commerce business needs to take some measures to avoid transactions from fraudulent people and chargebacks. This is the type of industry where most Merchants tend to not follow the proper protocols on preventing fraud.
Many business owners ask for tips on how to make online transactions more secure. One thing to enforce is the CVV number. It is a three or four digit security code on your credit card. If your customer is prompted to enter that and it matches the security code on file the transaction goes forward, if it doesn’t match it is flagged and the transaction is halted. The only drawback to this free feature is that thieves can easily have access to the security code number if they have your credit card, if they have only stolen the number this service works well.
A second security measure to put in place is the AVS, address verification service. This is offered by major credit card companies and is a great way to maximize security. This service will check that the billing address the purchaser puts down on the transaction is exactly the same as what the bank has on file. Again sometimes fraudsters can figure out your mailing address and can go through this security measure with no issues. This service does eliminate many stolen credit card transactions and is an easy precaution to take in order to reduce your fraudulent transactions.
